SEO Doncaster
Doncaster SEO Consultant
Once you have your website you need to think about how your going to driving traffic to it. It’s all well and good having a great looking website that is full of information and things to buy, but unless there are people visiting it, then it is never going to generate sales or enquiries.
Modeware Doncaster SEO consultant Lee Stovin builds a high level of SEO in every website we make, although in order to achieve top Google position for all required search terms this should never be considered to be the finial solution. Good listings in the Search Engine Results Pages (SERP’s) is an ongoing process and can take time and perseverance along with tried and tested techniques. Lee Stovin is one of the best SEO consultants in Doncaster he can help you to develop on ongoing SEO strategy that will help you get to the top of google and other search engines.
At Modeware we have had huge success with our own websites by using our own closely guarded tried and tested techniques, helping many clients to achieve top listings for thousands of keywords, phrases and products. Indeed many of our customers employ our Doncaster SEO services on an ongoing basis, freeing them to concentrate on their business.
Through extensive research Lee Stovin knows what works and what doesn't in SEO, our service is split into onsite SEO (pure optimisation of the code in your site) and offsite SEO (Link building and offsite blog marketing). All of our Search Engine Optimisation (SEO) techniques are natural and ethical and all our SEO consultants both onsite SEO and off link building and PR team are based in Doncaster South Yorkshire.
Our approach to effective search marketing ensures that whatever your business, we'll do the right level of optimisation to ensure your site is propelled towards the top of the organic listings.
With our experienced SEO team, individuals with over 7 years experience & working knowledge within Advertising, Telecommunications, Construction, IT, Travel & Leisure, Gaming, Sports, Retail, and the Motor Industry.
Doncaster SEO Consultant
Lee Stovin's SEO Process
1: Keyword Research
SEO Keyword research is critical to successful SEO. If you don’t know what key terms people are searching for or how competitive those terms are in the SERP's then we have no idea what to focus our SEO campaign and time around to gain you the most traffic in the shortest possible time that will convert and generate you the quickest return on your investment. We work closely with Google own campaign managers on analysing your business sector to find suitable keywords that can be used in your SEO campaign.
2: On Page Optimisation
Our Doncaster SEO consultant Lee Stovin spends a great deal of time involved with SEO research, reading and listening to Google web masters on how to improve a website SEO. I go a lot further than just "taking the keyword data and optimising your site". I make sure that your site is compliant with all of Google SEO standards.
3: Off Page Optimisation
This focuses on effort external to your website such as external links, blog posts and some closely guarded secrets.
Onsite SEO
Onsite SEO is mainly concerned with ensuring that any technical issues with the site don't interfere with the ability of the search engines to see the content/keywords. Examples of common problems affecting this include badly coded or thought out navigation, lack of sitemap and non W3C compliant pages. Onsite SEO also involves coding your website with optimised Meta information, meta descriptions, page titles and keyword relevant URLS
Offsite Search Engine Optimisation (Offsite SEO)
Search engine optimisation (SEO) consists of 2 main elements 1) onsite SEO or onsite SEO and 2) offsite SEO or link building. Google places more emphasis on offsite optimisation than the other search engines making offsite SEO very important.
Quality of links to a website are much more important than the quantity. You will rarely see a website in 1st position on Google have the most number of links! A website linking to your site is like a vote. The better quality of votes the better for your search engine positioning. Furthermore increasingly with offsite SEO 1 way links and not reciprocal links are much more powerful. Google considers a reciprocal link (you link to a site and they link back to you) as an attempt to manipulate its search engine rankings and does not carry much favour with this activity any more.
What is a 'decent' link?
There are 2 main considerations:
- Relevance - Having a link within a site or page that is relevant to the context of your product/service is weighted highly. E.g. if you wanted to appear top of Google for phrases such as 'SEO services' then having a link to your site within a disscussion on SEO would be very helpful. Having a link on a page about fishing wouldn't be very useful for example.
- Importance and page rank of the site linking to you - All sites have a Google 'page rank'. The exact way this is calculated is not known to anyone except Google but it is thought that it is an indicator of how 'important' a site is. Generally if a site appears to be an established authority on a particular subject and has lots of similar/authority sites linking to it then the site is likely to have a very good page rank.
How do we achieve high quality links?
All campaigns are ongoing and billed monthly. Achieving quality links in month 1 then not achieving anymore for 6 months simply tells Google in month 1 you were important and months 2-6 you aren't so important!
There are a number of ways which we can gain quality links to your site:
- Article/press release writing and submission to relevant content/news sites.
- Microsite - Creating microsite around specific products or services
- Site targeting - we can identify relevant websites, perhaps suppliers or clients, which may well place a link on their site. We will also look at who are linking to your high ranking competitor's sites and see if we can obtain links from the most relevant ones.